Precision at work.
Flexible, goal-focused services, customized as needed.
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Salesforce & marketing automation optimization
GA4 setup and dashboards
Lead lifecycle and attribution design
Martech stack audits
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Go-to-market planning
Campaign and channel strategy
Brand messaging & positioning
Executive reporting frameworks
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Paid search and paid social oversight
SEO and conversion optimization
Campaign performance management
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Ongoing strategic leadership
Team and vendor oversight
Reporting to executives and boards
How I approach the work.
Assess
I start by reviewing your marketing, data, and systems to understand what’s working, where things feel unclear, and where there’s room to improve.
Design
From there, I create a focused, prioritized plan aligned to your goals, resources, and timeline. The emphasis is on clarity and momentum, not unnecessary complexity.
Execute or Advise
Depending on your needs, I step in to implement directly or provide ongoing guidance and oversight. The level of support stays flexible and intentional.